How Does the Explore Algorithm Work?

The Instagram algorithm highlights content that attracts users' interest. To reach the Explore page, it is essential to get high engagement (likes, comments, saves).

The Power of Reels Videos

In 2025, Reels videos continue to be the content type with the highest reach. You can increase your video watch time by using trending music and making fast transitions.

Proper Hashtag Usage

By choosing mid-range hashtags (between 10K-500K posts) related to your content that are neither too popular nor too rarely used, you can reach your target audience precisely.